Most people visit medical websites to get information about a disease or condition. The more informational content you can present to your viewers, the more likely they are to stay and look around, and to come back for more.
The best thing you can do for your website is to create large amounts of patient education content, for several reasons. Primarily, it's a great resource to refer your patients to, as well as attracting new visitors. And it significantly helps your site's search engine rankings, especially if you add new content often.
But who has time for that? We encourage you to add content as often as you're able to, but until the time when you have a decent library of medical info for your site, you may want to consider including an RSS feed of medical content.
There are many sources of peer-reviewed, topical content that are available (often for free) from established medical sources. The professional associations your doctors belong to may offer this service to members as well. Many of these syndicated feeds are highly specialized, and may fit your practice to a tee.
RSS feeds are usually updated frequently, and often provide the very latest in medical news and information about the chosen topic. It would be very difficult to keep your website as up to date as the typical medical syndication. While these feeds are not an actual part of your site, we place them into an open frame on one of your pages – from your viewer's point of view, they're one and the same.
The Highland Group CMS Program allows for incorporation of most any type of RSS feed into any page of your website. There's no easier way to get up to speed...