AMP showcase

The Future of the Mobile Website is Already Here

Accelerated Mobile Pages – the name says just what it means. Recently Google started a collaboration of publishers and technology companies called the Accelerated Mobile Pages Project. What they’ve accomplished is perhaps the most revolutionary improvement in mobile internet viewing ever.

More than half the people who browse the web use mobile devices. And they expect website pages that load fast (they’d really prefer pages that load instantaneously). Until recently, that just wasn’t happening – and impatient viewers just left a slow-loading page after a second or two and tried somewhere else.

amp and google e1472224343798Without going into a lot of technical details (you can read them here if you’d like), what happens is we use special software that creates an alternate version of each page of your site. This version removes everything from the page except for text and images (there's a lot of behind the scenes stuff that slows down a page load) and adds several codes and tags that tell Google how to handle the page.

When someone does a mobile search and finds your website, if Google sees an AMP version available it will present that one to the searcher. Your page should load significantly faster than the regular version would, and since Google is placing a high priority on page load speed, your page rank should improve as well. And remember, fast-loading pages are more-often-read pages...

You can see how this page looks as an AMP page below:

AMP screenshot.