Who are they gonna believe?

Let’s face it – you can write whatever you want about your practice on every page of your website, but nothing carries as much weight as what your patients say about you. Advertising and marketing (that’s what people think of websites) have been around an awful long time, but people’s opinions are thought of differently – and your practice can capitalize on that.

All you have to do is ask

Patients are usually happy to tell you what they think about your staff and your practice (some already do it without even being asked). You can use letters you’ve already received (no matter how long ago), posts to your practice’s Facebook page (you do have one, don’t you?) or responses to a patient survey. List each entry just as it’s written (no editing!) and make sure to withhold the author’s last name. You can be selective in displaying only the letters and responses you desire.

medical website patient testimonialSeeing is believing

Much more powerful than written testimonials are video versions. It doesn’t take that much to record a 30 or 60 second video of a patient’s comments about your practice.

You can even do it with a smartphone – it’s often preferable, because professional production values in a video are often perceived as scripted (and therefore unreliable) responses by the public.

You should also post these videos to your YouTube channel (you do have one, don’t you?) to reach another segment of your potential online audience.