The Highland Group

Medical Practice Marketing

Helping Medical Practices Grow – and Prosper



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Website Strategy / SEO

Internet Marketing and Analytics Services / Medical Website Search Engine Optimization > Read More

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Medical Print Development

There are times when only the printed page will do – premium quality, professional marketing pieces > Read More

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The Highland Host

The Highland Host program places a video spokesperson for your practice right on your Home Page (or any other page of your choice) > Read More

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Marketing Plan Assessments/Strategy Development

Looking to move forward and on to the next level with your healthcare organization? We’ll take a look at what you are doing online and offline to evaluate what needs to be done to improve your impact in the community > Contact Us

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Social Media Strategy Development

Social media has made its mark in the healthcare community; patients are now looking for you online… the question is, are you there? Let us help to create an all around social media strategy from the ground up to increase patient engagement and grow overall patient volumes. > Contact Us

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Social Media Training for Healthcare Leaders

Have your foot in the door, but not quite sure what to do next? We offer individual, customized social media training to help you decide where you need to focus your efforts to move forward and dominate the social media space! > Contact Us

Marketing Strategy Review

Online Marketing Assessments

Is your website and online presence antiquated?  Let us run a point by point assessment of your current webpage to determine your strengths and weaknesses.  Once we figure out where you may lack specific elements, we can go in together and find the best way to revamp your online brand! > Contact Us

Patient Experience Management

Medical Mystery Shopping

Wondering how well your staff are performing on the telephones or how precisely they are carrying out in-office procedures?  Using our trained mystery shoppers we can evaluate your organization using a customized survey to acquire real time patient feedback. > Contact Us

New Neighbor Program

Patient Focus Groups

Patients are the lifeline of our organizations – we must always strive to meet their needs and expectations.  Often though, we are unaware of what they are looking for or how they feel about certain steps we have taken as a practice.  Through guided focus groups, we are able to find the pulse of your patient population and gain feedback into what exactly they are looking for. > Contact Us

Staff Development

Patient Satisfaction Survey Improvements/Customer Service Training

Many steps go into improving the patient experience and knowing which steps to take can make or break an organization.  Our trainers work alongside your team to put together meaningful trainings focusing on creating a more satisfying experience for your patients. > Contact Us

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Management/Leadership Training

Those placed in management roles are often promoted and moved up through the organization due to superior clinic performance.  The problem with this lies in the fact that many times they fail to receive the necessary training on how to manage others, motivate team members and stay on task.  Through specialized training, we will teach your managers how to improve their skills and build upon their experiences as leaders. > Contact Us

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Employee Engagement Assessments

Happy employees lead to more efficient and effective healthcare organizations.  If employees lose their passion for the patients they serve and the tasks they are assigned, the practice as a whole begins to fail.  Using proven assessments, we are able to locate your weak links and hone in on those that need a boost in providing an outstanding patient experience. > Contact Us

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Inter-office Communication Workshops

We’ve heard it before, there is no I in Team… working alongside others can be the most difficult aspect of our jobs, but we must learn to adapt and find ways to collaborate successfully.  These trainings focus on getting to know our co-workers’ personalities, what drives them and what it takes to create meaningful relationships with them. > Contact Us