Bringing exactly the right visitors to your door

When optimizing a website landing page we’ll go through every element of the page for each campaign, whether we're building you a new site or updating your existing one. There are many areas that search engines pay particular attention to; some of them visible to the viewer and some not.

On-Page Optimization

We'll consider the content and placement of each headline and subhead on the page, as well as the amount and applicability of the body copy, making sure that the selected keywords are used liberally (and appropriately) throughout. All images used on the site will also be "tagged" with terms that will both help with searchability and make your site more usable to viewers using screen readers.

The behind-the-scenes activity includes creating a metatag that summarizes the contents of the page for search engine display, a listing of all the keywords employed on that page and a meaningful page title that is search engine-friendly.

Off-Page Optimization

This is an area that is of special concern for medical practices, and we usually recommend against it for several reasons. Please see our Off-Page Opinion for details.