Bringing exactly the right visitors to your door

When optimizing a website landing page we’ll go through every element of the page for each campaign, whether we're building you a new site or updating your existing one. There are many areas that search engines pay particular attention to; some of them visible to the viewer and some not.

On-Page Optimization

We'll consider the content and placement of each headline and subhead on the page, as well as the amount and applicability of the body copy, making sure that the selected keywords are used liberally (and appropriately) throughout. All images used on the site will also be "tagged" with terms that will both help with searchability and make your site more usable to viewers using screen readers.

The behind-the-scenes activity includes creating a metatag that summarizes the contents of the page for search engine display, a listing of all the keywords employed on that page and a meaningful page title that is search engine-friendly.

Off-Page Optimization

Off-page optimization – otherwise known as Link Building – is becoming more and more important in the eye of search engines. They consider quality, relevant links back to your website to be a primary indicator of how valuable your site is as a resource for that link. That means that the more times your desired keywords appear on another relevant site as a link back to your site, the higher you'll rank for that keyword when searchers look for it.

The important thing here is that the links are created in a planned, responsible way; that the websites that link to you belong to reputable organizations that are connected to your type of medical specialty in the eyes of the search engines. Your page ranking will be improved by the quantity, quality and diversity of your inbound links, as well as the frequency of new links appearing on the landscape.

A well-planned link building campaign is an exhaustive long-term effort that pays handsome rewards if done correctly.