Pinpointing the exact features of your practice that you want everyone to know about

Before an SEO campaign begins, taking the time to decide exactly what it is about your practice that you’d like to promote is always a good first step. You’d be surprised how often that doesn’t happen – some practices charge ahead with dozens of keywords they want to optimize for and hope something good happens.

Narrowing the Focus

Rather than trying to get visitors to your site for every single service you provide, we’ll encourage you to begin with just one or two features of your practice. There are several approaches – you can go after the main specialty of the practice, or a certain medical condition, or a certain procedure, or a certain demographic, or the names of your physicians, or...  You get the point.

Looking for Guidelines

We’ll help you determine which of these key terms will work best for your practice. A useful way to proceed is to make a list of a half dozen or so candidates; we’ll take a look at how each one is performing in the search engines, both from a viewpoint of the number of searches performed, and the amount of competition for those terms. It usually becomes fairly obvious which are the best choices.

Campaign Time

Once the field has been narrowed down to one or two choices, we’ll define an SEO Campaign for each. The campaign will encompass choosing the exact keyword required and then determining which page of your site is the appropriate “landing page” for the campaign. When we begin the SEO phase of the program, we’ll adjust the text on that page to include the keyword as often as is practical (without making it look obvious).

The Call to Action

It doesn’t do your practice any good to be able to attract a large volume of website visitors if they just look at your site and then go somewhere else. One of the most effective ways of getting your visitors to engage with your practice is the Call to Action feature. We’ll suggest a suitable format and placement for a graphic link on the site, including the ideal information to ask for to make your visitors want to follow through and contact your practice.

Instant Feedback

The use of Search Analytics allows you the ability to see just how each campaign is performing, and make adjustments or consider alternatives in “real time”.